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AdButler – Tracking Clicks in AdButler

AdButler – Tracking Clicks in AdButler

Hey everyone, it’s Liam from AdButler here today with a video on third-party click tracking. Specifically, I’ll be going over how to implement click tracking to a third-party creative or ad-tag, how to get click tracking working with an HTML5 or custom HTML banner, and how to go the other way and implement a third party services click tracking into AdButler. These are three distinct situations but the technology that drives them are the same. First, let’s back it up and talk about click tracking. Clicks are logged in AdButler whenever a user clicks on a banner. The user is first sent to AdButler servers, and then sent along to their destination which you fill in on the banner creation screen. The entire process takes less than a second, but it’s very important to understand what’s going on here. Now, of course when a user is going through a banner provided by another third-party, say an ad exchange and serve through AdButler, the third party has no idea it needs to send the user to AdButler. Although AdButler can count the impression, without sending the user to our server, we don’t know if they actually click the banner. There are two solutions to this problem. The first is with our macro tracking link or tracking link encoded. Either of these macros can be added before the destination of a banner or tag to track a click. So, if you have access to your partner’s dashboard, you can throw the macro in the destination field on the banner and you’d be good to go. Other services like, double-click for publisher, have spots and ad tags where you can add in a third-party click macro. The spot is different depending on the ad text, so your best bet is to contact their customer support if you’re not sure where to put it. Depending upon the service you’ll need either the tracking link or tracking link encoded macro. An encoded tracking link is the URL with all special characters replaced so can be read properly. Your advertising partner or the service should be able to tell you whether you need to encoded or non encoded macro. The second solution is to use manual tracking links. Manual tracking links can be found on the assignment page for the campaign or banner you want to track, and allows you to manually count impressions and clicks by sending requests to the provided URLs. If your third-party prefers, they can use these to send a click or impression to AdButler. The major difference with a manual tracking link is that the user doesn’t actually get sent to our server. Instead, we get messaged by the ad, letting us know what happened. Either way, your statistics will stay accurate, and you can continue using AdButler as the center point for all your tracking. Adding tracking to a rich media or custom HTML banner is a very similar process. We’re once again going to be using our macro tracking link, but we’re going to get a bit more in depth this time. We’ll need to modify the actual banner. Now there are dozens of ways to add a click destination to a banner, whether it’s using a click tag or an anchor tag or some other sort of JavaScript. No matter which way your banner is doing it, getting AdButler to track the clicks is pretty simple. All you need to do is put the tracking link macro before the hard-coded destination. For example, if we’re using a simple anchor link, we would just need to add tracking link before the HREF and would be good to go. Similarly, if there’s a click tag, add the tracking link before the click tag. By adding tracking link, whoever clicks on the tag will first go to AdButler to record the click before being sent along to their final destination. If you have a custom HTML or rich media banner that does not have a hard-coded destination all you need to do is put tracking link in as the destination. Once again, if we’re using an anchor link for instance we would put [TRACKING_LINK] into the HREF. This is because AdButler will replace tracking link with whatever is inside the destination field the banner. So if i put in there, and then I click this banner which is tracking link as the HREF it will take me to Please note if the destination is hard-coded into the ad you cannot put anything in the destination field for that banner. If you do the destination will double up and probably not go anywhere. Finally, we get to adding third-party tracking to AdButler banners, which is the simplest implementation of all. When you click the get zone tags button, all you need to do is put the third parties click tracking macro into the click macro field. We’ll take care of the rest and those clicks will start tracking. And that is click tracking! As you can probably see, our tracking link macros really important but we also have a whole slew of other macros you can check out by the link in our description. Let us know if this video helped at all by commenting, or send us an email, or if I missed anything. Also, if you’re looking for videos on anything specific, leave a comment or email us your suggestion and we’ll get back to you. As always, Liam from AdButler here, thanks for watching, and have a good day!

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