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Click Through Rate For Facebook Ads (How To Increase CTR)

Click Through Rate For Facebook Ads (How To Increase CTR)


hey how’s it going in this video I’m
going to show you exactly how to increase your click-through rate CTR on
your Facebook ads so go ahead and like subscribe and make sure to stick around
till the end because I’ve got something that will help you increase your CTR
that I’ll give you there so if you’re tired of your CTR your
click-through rate being low and not being able to increase it or maybe
you’re just not even aware of your click-through rate it’s very very very
important for the success of your Facebook ads and maybe you have a good
product a good service an app or whatever and your ads just they’re not
converting because that click-through rate is not there let me show you
exactly how we do this we have a strategy that helps increase not only
our stuff but our clients stuff we run millions of dollars and spend for other
people and ourselves so it’s a great time my name is John I’m from add chill
and I’m gonna walk you through this one I first started with Facebook Ads I
actually didn’t even look at click-through rate you know I kind of
ignored it there’s so many other numbers to look at but nowadays that’s one of
the first things I look at when we take on a new client I look at their
click-through rate and most of the time if they’re not focusing on launching new
ads every day their click-through rate is relatively low and it’s a really good
metric to kind of figure out how well you’re doing so we always focus on it
and that’s one of the first things we look at when we do take on the client so
the first thing you can do to get started on increasing your click-through
rate and this might sound a little silly but just set a goal like we have a goal
of a 5% click-through rate on all of our ads now that’s very very high but what
it does it keeps me chasing something which is great so we put that go along
all of our clients eyes as well hey 5% let’s get let’s get after it and we know
we don’t always make it there but you know we might hit two three four four
percent so it absolutely absolutely does something great for you when you have a
high bar that you keep chasing and then e c.o is pretty much everything when it
comes to high converting facebook at your audience you know who are you
targeting to your Facebook guys your creative you know what videos are you
using hopefully you’re using videos because videos are the best and your
offer pretty much how do you pitch it your copy
No are you pitching a kind of urgency scarcity deal are you showing them off
features are you talking like your client got a bunch of videos about that
which is good and then essentially you want to take these three elements and
then test them religiously and what I mean is like every single day have new
campaigns or ad sets going up to all of your new audiences start with interest
of course if you’re starting a new campaign use software like audiences
Facebook audience insights or add show to find new interests and launch all of
these interests that you probably would have never found before without those
tools launch them kill off the 80% and then you’re stuck with this 20% that’s
really really great and probably has a very high CTR look at your CTR on all
your ad sets and figure out hey what are against has given me the best CTR track
it in an Excel and keep it forever especially if you plan on keeping that
account right so that’s the first thing is your audience then you want to move
on to look-alike audiences more powerful audience that’s pretty much and you want
to make hundreds of look-alikes so every custom audience you can make on Facebook
you should make a look like audience one through three percent at minimum on
accounts that we’re really scaling will go all the way to 20 percent because we
use the Facebook ad API through ad chill so we can go past ten percent that’s how
we do that but we test hundreds and hundreds of look-alikes
all the time and we just kill off the losers as quickly as possible and just
based off of the CPC because we know our CPC is X amount for our good purchase
conversions or things like that so definitely work on interests look-alikes
those are two huge things because you have to nail your audience to get a
really really great click-through rate then you want to start working on your
your videos you know test five six seven eight videos I tell this story all the
time but you know we have clients that come to us they’re doing you know
they’re spending a lot on Facebook Ads so they have really really great videos
and they’re high polished you can tell they spend thousands of dollars on them
but then I’ll go make like a scrappy little video and it will outperform
their video and my hypothesis here is that they have people on Facebook are
you know they’re scrolling to you know socialize with their friends or whatever
catch up on their friends business so when they see a polished ad
they’re like oh this is an O and then when they see a scrappy video from John
it’s like oh is this my buddy and they might click on it and download your app
or buy your product or you know sign up for whatever which is pretty cool
because you know I figured that out simply by you know not being afraid of
testing videos I guess you know when I first started Facebook guys I didn’t
have a ton of money to pay people to make videos so I didn’t do that how you
scrappy videos and they actually turned out to do really really well so
definitely test scrappy videos because they will do well
for you and then you want to do the same thing with your offer you want to write
a bunch of different copy pretty much look at how your customers are speaking
on their Facebook page or in their groups and figure out what their problem
is and then use their words in your Facebook ads and that will relate so
much more to them like for example if I were on a Facebook group complaining
about yada yada or whatever and I say it with my slang or or whatever and then
later you run an ad to me using my words and addressing my problem I’m gonna be
like I’m not I probably won’t realize what you did there
but I’ll be like oh this guy gets me or this this company gets me I need to
click on that ad and that goes for anything you know whether you’re selling
a product on Shopify whether you’re doing v2b stuff whether you’re trying to
get somebody to download your game whatever you’re doing if you speak the
way your customer speaks they’re gonna relate so much better and your
click-through rate is gonna go through the roof and then just really repeat
that those steps daily you can schedule them out if you want but you want to
always be testing new audiences new videos creative and new offers so go
ahead and get started with that you know I talked to a lot of business owners and
entrepreneurs all the time and and some of them you don’t come to me that I
asked him you know what’s your click-through rate they’re like oh yeah
we got that dialed in 2% boom am i cool
and then later we’ll work with them and take on their account and we’ll do some
tests and see like what they actually have been doing inside of their account
and you know they don’t actually have that many tests running so we just take
what works do some more angles off of what works create like a hundred
different audiences you know ten twenty different types of copy and a couple few
more videos and since we knew we see what works for them
we just make things similar but then we also find out exactly how their
customers talking and boom we increase their conversion rate just like that
their click-through rate just like that so never settle set a high goal that’s
kind of the first thing in review of what we talked about today is you know
said that five percent click-through rate goal as long as you have a high bar
you’ll always be chasing it and if you’re always chasing metrics like
click-through rate or conversion rate on your facebook ads that’s gonna directly
impact your business in a very very very positive positive way so keep doing that
remember a CEO audience creative and offer test those elements like crazy
test the audience’s test the creatives and test the offers you literally have
no reason to ever be stuck with Facebook ads because there’s always something
that you can combine you can always combine a new audience with an old copy
or a new copy with a new video and so on and so on there’s endless combinations
and that’s why I personally love Facebook guys because it’s a game that
never stops there’s no ending you just keep raising your bar you keep chasing
it and that directly impacts your business and then just repeat weekly and
write down what worked and don’t worry about what didn’t work just find the
winning elements you know might be a winning audience it might be a winning
type of copy it might be a winning video write it down in an excel sheet or ever
how you track things and keep using those things and new future ads and just
keep test and keep test and keep testing so if you actually want a piece of
software that does all this for you you know you can make audiences creative and
offers inside of the platform and then it automatically kind of tests to figure
hey what’s my best audio what’s my best creative and whatever my best copy and
then just spits out more ads like that it actually took my time from 8 hours to
5 minutes a day and I’m still launching hundreds of ads don’t know if I
mentioned it but I launched a couple hundred hours before I jumped on this
video in like two minutes which is really awesome schedule them over the
next like week or so and boom I’m just going to turn off the losers scale the
winners but if you want that piece of software and you want to talk to myself
or my team about if it’s a good fit you can get a 100% free demo by clicking the
link below that software is add chill and it absolutely crushes it for all of
our businesses our app business our e-commerce business lead generation sass
we have a ton of clients that we’re helping out so whatever type of Facebook
ads you’re running definitely booked a free demo below by clicking that link
make sure to LIKE and subscribe to this video if you enjoyed this and other than
that I hope you have a wonderful day and don’t forget to join our mastermind
group talk to you soon bye I want to show you exactly how you can find the
most profitable as in audiences and 5 minutes per day that will provide you a
consistent reliably low CPA which will enable you to scale with an ROI like
you’ve never seen before let’s face it Facebook ads are extremely competitive
and the only ones that are actually crushing it are those that can identify
the perfect audience to advertise to and not just the perfect audience but the
perfect creative whether that’s image or video but also combined with the perfect
copy for that perfect audience so a combination of all three enables them to
absolutely crush Facebook ads and if you’re not able to do that you’re not
gonna see optimal results so what’s awesome about this is it works for all
Facebook ads whether you’re doing e-commerce apps SAS lead gen coaching
consulting maybe you’re an affiliate whatever you’re running Facebook ads for
this is gonna help you save ninety five percent of your time and double if not
triple your conversions and don’t worry at the end of this short presentation
I’m going to show you examples proof all that good stuff of all of these niches
so like I said these days in Facebook ads the only people really crushing it
are the ones who have the combination of the per
audience the perfect creative and the perfect copy Facebook ads are getting
more and more competitive by the day so if you can’t identify those three things
and combine them your results are not going to be as great as your competitors
and we both know every single day ads are getting more expensive and more
competitive and the prices are not going to go down with the surge of marketers
just flocking the Facebook ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
gonna go up right so as more marketers come in and they want to advertise on
Facebook the prices will continue to go up making it harder for you to acquire
customers clients users purchasers whatever for the price that you want now
how do you find that perfect creative copy and audience so you see results
that you’ve never seen before and it’s simple the same exact way that anybody
who is great at anything does it they put in their 10,000 hours they test they
practice they practice they practice you know Edison we all know that he failed a
thousand times before he created the light bulb but guess what
he made 999 tests tweaking testing and refining his formula before he created
light bulb and we all know Wayne Gretzky you know you miss 100% of the shots you
never take and that’s so true and doesn’t it hold kind of the same for
testing different images or different videos if I test one image or video am I
gonna see his good results if as if I test 10 or 20 probably not if I test 20
I’m gonna see a couple huge winners I’m gonna see a lot of losers but I’m gonna
take those winners and combine them with other elements and if I never would have
tested those 20 different videos then I would have never seen those results in
Michael Jordan you know one of the best basketball players ever
he said I’ve failed over and over and over again in my life and that is why I
succeed and it’s so true look we all know that word sell if you test one type
of copy but you don’t go on and test 10 20 30 you’re not gonna find which words
really relate to your audience but if you sit there even if you’re not a good
copywriter if you sit there and you write 10 20 30 different types of copy
you launch them to your ads one of them is gonna stand out maybe two three are
gonna stand out gonna really relate to your audience and
you’re gonna keep rolling with those boom you just doubled your conversions
now whatever you think of Kobe Bryant you have to respect his his sickening
work ethic this is just a little quote he says you wake up at 3:00 you train at
4:00 4:00 to 6:00 come home eat breakfast relax now you’re back at it
and 9 to 11 relax back at it again from 2 to 4 now you’re back at it from 7 to 9
by year 5 and 6 it doesn’t matter what kind of work they do during the summer
they will never ever catch up and that is so true if I am competing with you
and every single day I’m testing 10 20 different look-alike audiences you know
I scale the winners kill the losers every single day I do that and I know
that you’re sitting there testing maybe 5 10 per week or per month what’s gonna
happen I’m gonna find so many audiences I’m gonna crush it right so if you sit
down and you test audience after audience after audience and you just
have a sick work ethic and just do it over and over again you’re gonna find so
many profitable audiences and you combine them with your new creative and
your new copy and you absolutely crush it right that’s how it works if you test
more you find more winners right the more you shoot the more you score right
now you might be asking yourself but how do I test all of these ad combinations
every single day I only have so much time right we have like 956 other things
so doing our business we can’t just sit inside of Facebook ads all day switching
things out making new tests duplicating fiddling with Facebook ads right so let
me introduce ad show to you ad show is an ad crushing machine that will find
highly profitable Facebook ads and audiences in five minutes per day so you
can get reliably low CPAs without wasting your time Achille will
constantly test different audiences and create different audiences videos
interests and ads so you can really figure out which ones are your winners
while killing off your losers really quickly so you don’t spend any money and
it’s gonna help you find profitable ads 24/7 365 without you sitting there in
your ads manager all day long pretty awesome right so we’ve been using agile
for the last couple years internally to spend millions of dollars on Facebook
Ads extremely profitably now we open that show up a few months ago and now
there are thousands of top-tier marketers absolutely crushing it with AD
show by using ad show you’re going to double if
not triple your Facebook and Instagram conversions while spending 95% less time
and you won’t be spending more money now it’s gonna enable you to spend more
money if you want to because even you will have winning ads that you can spend
more money on and become even more profitable but the key here is you’re
gonna be getting better conversions and spending less time pretty amazing right
so to go over a few things that you can do for you you know it will create
hundreds if not thousands of look-alikes in seconds and then you can launch them
to your ads we all know the process right you find a custom audience and you
make a US 1% then a US 2% then a US 3% look-alike audience and you go four or
five six seven and so on and so on and then you do that for every single custom
audience you created why because it’s extremely profitable and you take all
those custom audiences that you spent you know seven hours on and you put them
on to your ads you duplicate you test this audience test this onions it’s
extremely profitable but it takes so much time so now with ad show what you
can do is you can say hey for these ten custom audiences I want to select these
countries and make one through seven percent look like audiences and then
boom just in you know three seconds you make 400 500 different audiences and
then launch them to past winning ads now this is a huge time saver as well we’re
able to manage multiple accounts and multiple campaigns at the same time this
saves at least a couple hours every single morning because we can say hey
anything that is over $5 per purchase let’s turn it off anything is under
let’s see it let’s scale them do whatever we want launch new ads new
look-alikes and so on so it’s pretty cool right you can say hey ad show I
want to see all my losers I’m gonna turn them off with one button okay I want to
see all my winners I want to scale them up you know by 10 percent 20 percent or
individually or hey I want to take some of these winners and launch a new look
like ads based off of them pretty awesome right you can see how much time
you’re gonna save in every single morning now if you’re in the manual
bidding same thing I can see say hey at you let me see all of my winners and
then I can manual bid on him click click I want to increase the bid here I want
to lower the bid here you know I want to turn this one on I
want turn this one off across multiple campaigns across multiple accounts at
the same exact time but what about new campaigns maybe new products new
services whatever I need find some new audiences well instead of
going over to audience insights or stocking your competitors customers
pages to see what their interests are how about typing into add show one
interest and add chill goes and finds hundreds of high-affinity extremely
targeted interests that you can just simply add to a folder save it forever
and your yoga folder or whatever and then launch a new ads to them over and
over again and see which ones have the best cost per click over time which ones
have the best click-through rate over time and you build these folders of
different interests that you can target over and over again and then you make
different selections of those interests and you add chill spits out more
interests that were like those interests so it’s a you know it’s an interest
building machine it’s pretty awesome right so then you can take those ten
interests or a hundred or a thousand and create tens or hundreds of ads just like
that schedule them over time so you don’t spend too much money
kill the losers and scale the winners Achille also makes it super easy to
build out ads or page posts whether that’s dark posts or on your page
instead of filling with Facebook you can just create your you know video or image
ad right inside of AD show then save it to a folder and take it in apply it to
other ads so maybe you have five different look like audiences there that
are doing really well you want to test them against five new page post with new
copy on them right you want to see what resonates and you go click click boom
twenty-five and two ads schedule them over a couple days five ten bucks apiece
scale the winners kill the losers so isn’t that pretty awesome like want to
take those look like audiences that you just created and then apply them to
brand new page posts where you have brand new copy maybe hitting a different
angle to see if it resonates with your you know your client now if your Shopify
user I understand not everybody is but we also released an app they’ll allow
you to do the whole process of testing a new product you know find in Aliexpress
putting it on your store and then creating the video and creating the ad
campaign targeting different interests and launching the the ads that process
used to take us an hour and a half now with our ad chill app it takes three
minutes so we can test 10 products per hour now I’m talking the video the
interest targeting the whole campaign launched into my ads and three minutes
you can see if you’re launching different products you can absolutely
crush your competition now that you can test 10 to 15 times faster than they can
you’ll be able to get rid of your extra ad buyer on your team or maybe you have
an agency right now running your Facebook ads doing these
for you ahead chill can be your new agency because it will go harder than
any agency possibly can go and it will test more ads find more profitable
audiences and save you so much time and money you’ll also be able to get rid of
any outdated ad tools that you might be using look you know we’re a bunch of
marketers building an ad show to work for marketers like us right we’re not a
huge corporation that couldn’t really care less about your success we have a
mastermind group where if you ever have a question a strategy question a problem
whatever we’re there we want to see you succeed now we all know videos are way
better than images right so sometimes it just it’s hard to make videos right 30
minutes 45 minutes to make a video you have to pay somebody or you have to you
know pay with your time we also built a really cool you know really quick video
maker inside of AD show that you can take a few images create a video and
then it’s saved inside of your Facebook ads and you can use it inside of agile
to make new ads and then take that video that you just created in two seconds
test it against your your look-alikes that you created test it against
different interests test it with different copy and you’re finding more
and more winners so every single day your ads are improving you’re getting
better you have a sick work ethic without having to spend all day inside
of Facebook ads you spend five ten minutes a day and every single day your
ads will get better so a chill is created simply because we saw this huge
problem right it was a good problem to have
it was simply hey if we launch more ads testing different things you know
different different images different videos different interests different
look-alike audiences different copy if we tested all these things every single
day we were guaranteed to see better results from the day before and we were
able to continue to do that every single day and dwindle down that our CPA was
absolutely crushing it and the only problem there was it just took a lot of
time like myself and my team we were all sitting inside of Facebook ads eight
hours a day like you know everything else in the business took a backseat to
Facebook ads because we knew if we spent the time there we would get conversions
for so cheap so we decided you know we’ve been building software for the
last seven years why not build out something that will test all of these
elements for us and that kind of brings us to add Joe Wright it’s all about
finding these golden nuggets inside of your ads
coppy works what audiences work what look likes what you know what videos
work best and then you combine them together and you’re starting to see how
you’re absolutely gonna crush it with a chill right yeah of course so I know I
just threw a ton at you you know we went over look-alikes interests you know
managing bulk accounts or both campaigns at the same time manual bidding creating
ads really quickly page post dark posts the video maker the 3-minute campaign
launch for Shopify how you can run this for your e-commerce business your app
business new agency you’re a Philly business and so on and so on I know
there’s a ton so I mean really I kind of want to invite you if if you are
struggling with scaling your Facebook Ads because of time or conversion costs
book a demo below will show you inside of AD show and exactly how it’s going to
work with your specific business like I said if you’re running any Facebook Ads
ad shows absolutely gonna crush it for you so you don’t take 20 minutes jump on
a call with either me or somebody on my team and we’ll walk you through the
exactly the full platform how it’s gonna work for your business and how you’re
absolutely gonna crush it so there should be a big button below to do that
now and you can book that and from here I just want to like show off some some
cool results some little case studies of people who are crushing it and all that
good stuff so with AD show we were able to grow stores Shopify stores from a
couple hundred dollars a day so this is one store and you can see you got up to
twenty four thousand dollars per day why because we were able to find the perfect
audience and the perfect copy that resonated perfectly with them and then
the perfect video to go with that because we test it every single day new
element new element new element every single day we got two three percent
better two three percent better over the course of 30 days you see what happens
right so absolutely crushing with the Shopify process and add show here’s
Chris who’s super pumped he’s like day two of using that show I created a ton
of different look-alikes I created a hundred different add says just like
that long story short he said I am blown away I have never seen an ROI like this
before so don’t you want to see an ROI that you’ve never seen before right like
that’s the whole goal here is to be able to test so quickly that you absolutely
crush it now a little example of mobile apps if you’re running a mobile apps
like add Joe helped us get over 25 million
downloads in the App Store published on a bunch of blogs and you can see in the
bottom right here I highlighted this because this is the cost per mobile app
install and we typically you know clients that come to us and say hey when
you run our mobile app store can we use agile they typically see two to three
times better results now the reason I highlighted this below because that
those screenshots 69 cents our iPad installs and 44 cents our iPhone
installs now if you’re in the industry you know iPad installs are more
expensive iPhone installs are a little less expensive but the point here is
this is in a niche where competitors are spending up to $10 upwards of $10 per
install and we’re paying 44 cents 69 cents
why how because we find the perfect combination of the perfect audience the
perfect creative plus the perfect copy because every single day we’re launching
new ads with AD chill so make sure to book your demo below if you are you know
running Facebook ads and you want to absolutely crush it here’s Deon he he
jumped into the group just the other day new ad show user and he said once this
app catches on people will be buying it like ice cream in the summer
mark my words on this I’m rarely wrong on apps take it from the laziest man in
econ and I know Deon absolutely crushes the shopify ecommerce game so it’s
pretty cool to hear that I hear that from him but uh you know take it from
him he’s using it out absolutely crushing you can book a call below and
yeah let’s get started now like I said it’s not just for EECOM or apps you know
this is some lead gen so if you have an agency or you know you trying to set up
consulting calls or coaching calls whatever it might be like I said had
show works wonders for all Facebook Ads because it finds the perfect audience
perfect creative and the perfect copy combines them and you crush it right
that’s the element of any winning Facebook ad you can see this is one day
of calls that are set up all day long and this is what the calendars look like
every single day so if you need people to book calls or make appointments you
have to be using ad Jo for your Facebook ads so there still should be a button
below where you can book that free demo now let’s just check out some more
success you know the guys over Jonathan and Brigitte over a way of truths they
said being a team of to time is all then I’d show solves a bunch of problems
we used to have with Facebook ads it helps us create a ton of interest and
look like audiences that we would have never tested before and that makes sense
right then launches them in seconds which used to take us hours we’ve been
able to dramatically drop our CPC with these new audiences we also love being
able to create videos quickly inside of AD show instead of having to create them
manually the only thing I wish that I I had a drill during the holiday season
though the only thing I wish is that I had a chill during the holiday season so
cool I chose a must for anyone running Facebook at school thanks to Jonathan
and Bridget that’s nice a little comment there I know they were absolutely
crushing it with a Gio and you know they’re right on so I’m really excited
to see all our clients just dominate during holiday season because they’re
gonna be able to find so many profitable ads now Robert also said you know I’ll
try not to read this whole thing but he said before I used to create weight I
used to spend way too much time creating ads before the video creator has helped
me from stealing videos so if you have they’re stealing videos you know you can
use our video creator to launch ads really quickly and he said they find the
interest inside of ads are extremely valuable as well and then just some
results from another client of ours is using ancho to absolutely crush it so
you can see people are absolutely dominating with ad showed you can book a
call below and you know we’ll stop here with Dean I could go on for hours if you
have any questions we’ll answer them in in the demo call but he said until we
started using heo we were having a problem we’re having to use multiple
apps plus a lot of manual work to manage ads and we run a lot of them now that
we’ve gotten the hang of things took about an hour we’ve cut what took hours
down to about 15 minutes so that’s awesome you know a chill is changing the
way people run their businesses imagine you’re spending a couple hours on
Facebook ads or maybe more and you can cut that down you know to 15 minutes 10
minutes whatever you know there is a little bit of a learning curve to add
show of course it’s a really really in-depth piece of software but Dena was
able to learn it in one hour and the cool thing is as we walk you through
everything we have onboarding calls and like I said we’re not a huge we’re not a
huge company that you know we don’t really listen to people we’re there for
you that anytime you do have a question we answer it you know whether it’s
making a video or text whatever we’re there to help you crush it so guys if
you are struggling with scaling your abs because of either
time or conversion costs you can book a demo below we’re gonna walk you through
the entire back end of AD she’ll show you exactly how it looks and all that
good stuff you could have any questions you have we’ll answer them for you
and we’ll show you exactly how ad shows gonna work for your specific business as
I mentioned it doesn’t matter what type of Facebook ad you’re running ecommerce
people are crushing it drop shipping people are crushing it mobile apps
people are crushing it you know online apps Shopify apps all that good stuff
consulting coaching Legion agencies affiliates if you’re running Facebook
Ads you will crush it with AD show please do let me know me or my team know
inside of the during the call if you have any questions we’ll answer them all
for you I’m gonna hop off here because I know this is getting a little long but
thank you so much for sticking around to this point and and learning a little bit
about AD show I hope you can see the value that it will bring to your
business like I said multiple times we’re here to help if you have any
questions bring them to the call ask him in the group and yeah I’ll talk to you
soon all right bye

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