Articles, Blog

Google Ads Display Campaigns Explained in 2020 – Google Display Network

Google Ads Display Campaigns Explained in 2020 – Google Display Network

you’re here to learn about Google Ads
display campaigns in 2020 I’m here to teach you about Google Ads campaigns in
2020 and this year we are going to THRILL it together with Google Ads display
campaigns Hi I’m Sam fields from Matter solutions and today we’re going to go through how to make a successful Google Ads display campaign so what is a display campaign well for starters Google has two
networks the search Network and the Display Network we’ve discussed search
campaigns in the past you’ll find out more here but essentially a search
campaign is when you’re advertising to someone who’s searching on google for
your product or service the Display Network does run on a cost per click
basis there is some other variations like cost per million impressions and
that sort of thing we will be exploring that later on but for now we’re just
going to focus on the CPC element the network uses images videos texts and
gifts across a multitude of google partner sites in order to show your ad
to the people that you’re targeting in your account in fact as long as you
don’t have an ad blocker which you shouldn’t then I’d wager that you have
actually seen a number of Google ads display ads today they come in all
shapes and sizes and as you can see we’ve created a number of them for our
digital workshop and you can see them on the screen now my recommendation will be
to try out every single shape size and format in order to get the right data in
to make the best decisions based off that data because we’re feeling generous
we’ve decided to put a full list of the sizes and formats in the description
below so check it out now the first display campaign targeting that I use is
remarketing and it’s also my favorite why is remarketing my favorite I hear
you ask one of the main reasons why I like remarketing is you’re getting a
second bite of the pie when it comes to people coming to your site and there’s a
reason why remarketing acts he has a very high conversion rate and
that’s because people have come to your site they’ve seen your brand they know
who you are they know what your product or service
is and maybe previously they weren’t too sure if they were going to buy but now
they are and so they click on your ad or alternatively it could be that they just
weren’t able to buy at the time or they’re doing their due diligence
there’s a number of things you can actually do to the remarketing targeting
that will help you improve the performance of your remarketing campaign
and that includes targeting things like specific URLs with specific product or
messaging in order to maximize the conversions that are coming through the
campaign another type of targeting in display ads campaigns is in-market
audiences this audience is based on when someone is actively planning or
researching for an event or something in the future such as a baby or buying a
house or even buying a car this is why people think that Google is listening to
them sometimes basically Google has mapped out certain behaviors and is
showing you ads that react to those behaviors for example if you’re looking
for a cot or a crib well Google will know that very soon
you’re going to be looking for nappies or diapers I like to test these out as
my secondary display ads targeting and the reason being is because these people
often have a high intent because they’re actively researching and planning for
that product I’ll just interject on myself here
quickly I’ve said that this is my secondary strategy but in reality it is
a case-by-case basis and the reason why I say this is because depending on what
type of business you are an affinity audience may be better for your
secondary strategy what is an affinity audience well I’ll get to that in a
moment but first hit like comment and subscribe to this channel we’ve noticed
as I said last time that ninety percent of you out there aren’t subscribed to
this channel and you’re watching this video for
so help us out hit that subscribe button and let me know in the comments below
what you think so infinity audiences are based off the interests and the habits
of the people as opposed to the in market audience which is based off what
they are actively researching and planning at the present an example would
be the ability to advertise to someone who loves watching sport or loves to
travel or basically a variety of other interests that you can actually define
in the Google ads display campaign it’s actually really cool say that you sell
NBA jerseys you can target people whose Google Ads
account activity is showing that they are basketball fans how cool is that
I’d recommend split testing affinity audiences and in-market audiences in
order to get the best results keep in mind that you can actually layer the
different targeting’s on your audiences so this allows you further refinement
tools that will mean that you can target the people that are most likely to buy
furthermore you can actually find out after your campaigns have been running
for a while where your ads are performing the best in the Display
Network and what this means is is you can actually exclude places where your
ads aren’t working and be more aggressively on the positions where it
is working and another layer that you can put across all of your targeting is
demographics like age gender household income depending on where you are in the
world in the coming weeks will obviously be exploring in depth a variety of
topics such as retargeting of / remarketing across a variety of
platforms as well as YouTube campaigns among a number of other things so stick


Google Ads is split into two networks, Search which we have discussed before, and Display Network which we are covering today. Which do you use more often? What successes have you had? If you have any questions, comment below! Check out our channel to see over 100 other digital marketing tutorials ———>

Leave a Comment

Your email address will not be published. Required fields are marked *