Articles, Blog

How to Increase Retail Sales: Improve Your Website

How to Increase Retail Sales: Improve Your Website


Hi guys, it’s Greg here and in this video I’m going to go over the six common website flaws that customers complain about the most. If your website isn’t up to snuff it might generate negative consumer sentiments that can spread across the internet and potentially damage your online reputation and your brand. Before you know it your face is covered in acne and your “Friends” are duct taping you to the school flagpole in your underwear on graduation day. It happens. Your life isn’t perfect either. Anyway, Eleventy Marketing Group discovered that negative website experiences generally stem from six common complaints. Number One: The website is too slow. As internet speeds improve and people get busier, consumers no longer have patience for slow moving sites. If any page of your website takes more than a few seconds to appear in full people will head for the hills. Done. Number Two: It’s too hard to find what they’re looking for. Clean and simple navigation is essential to website success. Visitors to your site should be able to find what they’re looking for quickly and from any page. Don’t make people dig for information because they won’t. They’ll give up. The more intuitive your site is the better. Don’t let cleverness or visual imagination keep people from understanding how your site is organized. Number Three: The website is hard to read. This complaint comes up more often than you might think. It’s often the result of putting design ahead of functionality. Colored text, overwhelming backgrounds, small font sizes, or fonts not ideal for web reading can cause all these problems. When people have trouble reading your website text they simply won’t read your website text. Number Four: The web site doesn’t view well on a mobile device. Some stats say that more than 50% of all web traffic now comes from mobile devices. For anyone who’s ever seen countless faces engulfed in their smartphone that’s no surprise. And yet too many websites are still not optimized for mobile. This is no longer an option people it’s essential. Make sure your site is easy to view read and navigate from a phone. Number Five: The website looks like a relic. Hmm vintage websites… 1992?… Hahahaha. We’ve all visited a website that looks like it was designed by Mr. Belvedere and it reminds us of what the early days of the internet looked like. Full unformatted pages of colored text and unaligned images and icons. As the web has become more visual and engaging, these websites stick out like sore thumbs. Worse yet they actively repel customers. Number Six: There’s no useful information. While the web has become more visual, content still reigns supreme. Visitors to your site should be able to find clear and concise information about what you do, who you do it for, and why your product or service is valuable. This includes how to contact you to learn more. Don’t neglect the importance of information your audience is seeking and a crystal clear call to action. So, you want to know the great thing about these common website complaints? They’re easily fixed. With a little effort you can transform your website haters into genuine fans and loyal customers. Guys thanks for watching this video. To see more tips and strategies aimed at helping you succeed in retail just click the link below, and if you found this video helpful then please give us a big thumbs up and be sure to hit that subscribe button. See you next time.

One comment

Let us know if you have any topics you'd like us to research and cover in our upcoming videos. We'd love to hear from you!

Leave a Comment

Your email address will not be published. Required fields are marked *