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How To Market PAID APPS (2019)

How To Market PAID APPS (2019)


hey how’s it going in this video I’m
gonna talk about Facebook ads for paid apps so if you have a paid app this is a
really good strategy that you can use I spend hundreds of thousand dollars
every single year on Facebook ads for my apps and I bring all of this knowledge
to you for free so go ahead in exchange for that all this knowledge hit that
like button that’s all I ask is you hit that thumbs up real quick of course
subscribe if you want to see more content like this but other than that
hit that like button let’s start the show
so when talking to people about Facebook ads sometimes I get the question of hey
are these ads gonna work will facebook ads work for paid apps and
it’s a good question and it’s an any question right like does Facebook
actually want you to send their users to a paid app but the answer is yes I’ve
got a bunch of friends doing all these like paid emoji apps that are $1.99
$2.99 399 and they use my tactics to like drive their installs like crazy
right so what you can do is set up a Facebook ad let’s use the emoji example
it’s a dog emoji and you only target people who like dogs and then you can
get even deeper I only want to target people who like poodles because it’s a
poodle emoji act and then you have the app at $2.99 and you say hey Facebook’s
I mean all of you boo like poodles and they have an iPhone or an Android device
and that’s only that’s the only people I want to see and then on top of that I
only want to see people who make over a hundred thousand dollars a year so I
know they’re gonna spend a lot of money or fifty thousand dollars a year or I
only want to target people in the United States or I only want to target people
in Canada that’s the power of Facebook ads and that’s why I’m such a big
believer in it so short answer yes you can use Facebook ads for your apps
for paid apps as well so if you can you know charge $1.99 for an install that
means you would gross you would get one for $1 forty cents after Apple or
Google’s cut so you have a dollar and forty cents to get somebody in that app
now we average about 50 60 cents per install so if we use that same you know
strategy and put it to a $1.99 F boom 60 70 cents and then you may
140 just printing money right and we all want to print money that’s why we got
into apps so I’m an open book I’m gonna teach you everything I know
about apps I’m about to show do some screen shares and like really get into
it but there’s one place that you’re gonna get insider information and that’s
our group there’s like a link below or above you can join that group it’s a
bunch of us who buy Facebook ads for apps specifically and share a bunch of
stuff through out to everybody else so let me know if you have any questions I
look forward to seeing you inside the group and other than that I appreciate
your time and have a great day I want to show you exactly how you can find the
most profitable Facebook ads and audiences in five minutes per day that
will provide you a consistent reliably low CPA which will enable you to scale
with an ROI like you’ve never seen before let’s face it Facebook ads are
extremely competitive and the only ones that are actually crushing it are those
that can identify the perfect audience to advertise to and not just the perfect
audience but the perfect creative whether that’s image or video but also
combined with the perfect copy for that perfect audience so a combination of all
three enables them to absolutely crush Facebook ads and if you’re not able to
do that you’re not gonna see optimal results so what’s awesome about this is
it works for all Facebook ads whether you’re doing e-commerce apps SAS lead
gen coaching consulting maybe you’re an affiliate whatever you’re running
Facebook ads for this is gonna help you save ninety five percent of your time
and double if not triple your conversions and don’t worry at the end
of this short presentation I’m going to show you examples proof all that good
stuff of all of these niches so like I said these days in facebook ads the only
people really crushing it are the ones who have the combination of the perfect
audience the perfect creative and the perfect copy Facebook ads are getting
more and more competitive by the day so if you can’t identify those three things
and combine them your results are not gonna be as great as your competitors
and we both know every single day ads are getting more expensive and more
competitive and the prices are not going to go down with the surge of marketers
just flocking the Facebook ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
going to go up so as more marketers come in and they
want to advertise on Facebook the prices will continue to go up making it harder
for you to acquire customers clients users purchasers whatever for the price
that you want now how do you find that perfect creative copy and audience so
you see results that you’ve never seen before and it’s simple the same exact
way that anybody who is great at anything does it they put in their
10,000 hours they test they practice they practice they practice you know
Edison we all know that he failed a thousand times before he created the
light bulb but guess what he made 999 tests tweaking testing and
refining his formula before he created light bulb and we all know Wayne Gretzky
you know you miss 100% of the shots you never take and that’s so true and
doesn’t it hold kind of the same for testing different images or different
videos if I test one image or video am I gonna see as good a results if as if I
test 10 or 20 probably not if I test 20 I’m gonna see a couple huge winners I’m
gonna see a lot of losers but I’m gonna take those winners and combine them with
other elements and if I never would have tested those 20 different videos then I
would have never seen those results in Michael Jordan you know one of the best
basketball players ever he said I’ve failed over and over and
over again in my life and that is why I succeed and it’s so true look we all
know that word sell if you test one type of copy but you don’t go on and test 10
20 30 you’re not gonna find which words really relate to your audience but if
you sit there even if you’re not a good copywriter if you sit there and you
write 10 20 30 different types of copy you launch them to your ads one of them
is gonna stand out maybe two three are gonna stand out they’re gonna really
relate to your audience and you’re gonna keep rolling with those boom you just
doubled your conversions now whatever you think of Kobe Bryant you have to
respect his his sickening work ethic this is just a little quote he says you
wake up at 3:00 you train at 4:00 4:00 to 6:00 come home eat breakfast relax
now you’re back at it and 9:00 to 11:00 relax back at it again from 2:00 to 4:00
now you’re back at it from 7:00 to 9:00 by year five and six it doesn’t matter
what kind of work they do during the summer they will never ever catch up and
that is so true if I am competing with you and every single day I’m testing 10
20 different look-alike Audion you know I I scale the winners kill the
losers every single day I do that and I know that you’re sitting there testing
maybe five ten per week or per month what’s gonna happen I’m gonna find so
many audiences I’m gonna crush it right so if you sit down and you test audience
after audience after audience and you just have a sick work ethic and just do
it over and over again you’re gonna find so many profitable audiences and you
combine them with your new creative and your new copy and you absolutely crush
it right that’s how it works if you test more you find more winners right the
more you shoot the more you score right now you might be asking yourself but how
do I test all of these ad combinations every single day I only have so much
time right we have like 956 other things so doing our business we can’t just sit
inside of facebook ads all day switching things out making new tests duplicating
fiddling with facebook ads right so let me introduce ad show to you ad show is
an ad crushing machine that will find highly profitable Facebook ads and
audiences in five minutes per day so you can get reliably low CPAs without
wasting your time Achille will constantly test different
audiences and create different audiences videos interests and AD so you can
really figure out which ones are your winners while killing off your losers
really quickly so you don’t spend any money and it’s gonna help you find
profitable ads 24/7 365 without you sitting there in your ads manager all
day long pretty awesome right so we’ve been using ad show for the last couple
years internally to spend millions of dollars on Facebook ads extremely
profitably now we open that show up a few months ago and now there are
thousands of top-tier marketers absolutely crushing it with ad show by
using ad show you’re going to double if not triple your Facebook and Instagram
conversions while spending ninety five percent less time and you won’t be
spending more money now it’s gonna enable you to spend more money if you
want to because you you’ll have winning ads that you can spend more money on and
become even more profitable but the key here is you’re gonna be eating better
conversions and spending less time pretty amazing right so to go over a few
things that you can do for you you know it will create hundreds if not thousands
of look-alikes in seconds and then you can launch them to your ads
we all know the process right you find a custom audience and you make a US 1%
then a u.s. 2% then a u.s. 3% look-alike audience and you go four five six seven
and so on and so on and then you do that for every single custom audience you
created why because it’s extremely profitable and you take all those custom
audiences that you spent you know seven hours on and you put them on to your ads
you duplicate you test this audience test this onions it’s extremely
profitable but it takes so much time so now with ad show what you can do is you
can say hey for these ten custom audiences I want to select these
countries and make one through seven percent look like audiences and then
boom just in you know three seconds you make 400 500 different audiences and
then launch them to past winning ads now this is a huge time saver as well we’re
able to manage multiple accounts and multiple campaigns at the same time this
saves at least a couple hours every single morning because we can say hey
anything that is over $5 per purchase let’s turn it off anything is under
let’s see it let’s scale them do whatever we want launch new ads new
look-alikes and so on so it’s pretty cool right you can say hey I’d show I
want to see all my losers I want to turn them off with one button okay I want to
see all my winners I want to scale them up you know by 10 percent twenty percent
or individually or hey I want to take some of these winners and launch a new
look like ads based off of them pretty awesome right you can see how much time
you’re gonna be saving every single morning now if you’re in the manual
bidding same thing I can see say hey at you let me see all of my winners and
then I can manual bid on them click click I want to increase the bid here I
want to lower the bid here you know I want to turn this one on I want to turn
this one off across multiple campaigns across multiple accounts at the same
exact time but what about new campaigns maybe new products new services whatever
I need to find some new audiences well instead of going over to audience
insights or stocking your competitors customers pages to see what their
interests are how about typing into ad show one
interest and a chill goes and finds hundreds of high affinity extremely
targeted interest that you can just simply add to a folder save it forever
and your yoga folder or whatever and then launch a new ads to them over and
over again and see which ones have the best cost per click over time which ones
have the best click-through rate over time and you build these folders of
different interests that you can target over and over again and then you make
different selections of those interest and you had chills spits out
more interests they were like those interests so it’s a you know it’s an
interest building machine it’s pretty awesome right so then you can take those
ten interest or one hundred or a thousand and create tens or hundreds of
ads just like that schedule them over time so you don’t spend too much money
kill the losers and scale the winners Achille also makes it super easy to
build out ads or page post whether that’s dark posts or on your page
instead of filling with Facebook you can just create your you know video or image
ad right inside of AD show then save it to a folder and take it in apply it to
other ads so maybe you have five different look like audiences that are
doing really well you want to test them against five new page post with new copy
on them right you want to see what resonates and you go click click boom 25
new ads schedule them over a couple days 5 10 bucks apiece scale the winners kill
the losers so isn’t that pretty awesome like want to take those look like
audiences that you just created and then apply them to brand new page posts where
you have brand new copy maybe hitting a different angle to see if it resonates
with your you know your client now if your Shopify user and I understand not
everybody is but we also released an app they’ll allow you to do the whole
process of testing a new product you know find in Aliexpress putting it on
your store and then creating the video and creating the ad campaign targeting
different interests and launching the the ads that process used to take us an
hour and a half now with our ad chill app it takes three minutes so we can
test 10 products per hour now I’m talking the video the interest
targeting the whole campaign launched into my ads and three minutes you can
see if you’re launching different products you can absolutely crush your
competition now that you can test 10 to 15 times faster than they can you’ll be
able to get rid of your extra ad buyer on your team or maybe you have an agency
right now running your Facebook ads doing these tests for you ahead chill
can be your new agency because it will go harder than any agency possibly can
go and it will test more ads find more profitable audiences and save you so
much time and money you’ll also be able to get rid of any outdated ad tools that
you might be using look you know we’re a bunch of marketers building an ad show
to work for marketers like us right we’re not a huge corporation that
couldn’t really care less about your success we have a mastermind group where
if you ever have a question a strategy question a problem whatever were they
we want to see you succeed now we all know videos are way better than images
right so sometimes it just it’s hard to make videos right 30 minutes 45 minutes
to make a video you have to pay somebody or you have to you know pay with your
time we also built a really cool you know really quick video maker inside the
ad show that you can take a few images create a video and then it’s saved
inside of your Facebook ads and you can use it inside of agile to make new ads
and then take that video that you just created in two seconds test it against
your your look-alikes that you created test it against different interests test
it with different copy and you’re finding more and more winners so every
single day your ads are improving you’re getting better you have a sick work
ethic without having to spend all day inside of Facebook ads you spend five
ten minutes a day and every single day your ads will get better so a chill is
created simply because we saw this huge problem right it was a good problem to
have it was simply hey if we launch more ads
testing different things you know different different images different
videos different interests different look-alike audiences different copy if
we tested all these things every single day we were guaranteed to see better
results from the day before and we were able to continue to do that every single
day and dwindle down that our CPA was absolutely crushing it and the only
problem there was it just took a lot of time like myself and my team we were all
sitting inside of Facebook ads eight hours a day like you know everything
else in the business took a backseat to Facebook ads because we knew if we spent
the time there we would get conversions for so cheap so we decided you know
we’ve been building software for the last seven years why not build out
something that will test all of these elements for us and that kind of brings
us to add Joe right it’s all about finding these golden nuggets inside of
your ads what copy works what audiences work what look-alikes what you know what
videos work best and then you combine them together and you’re starting to see
how you’re absolutely gonna crush it with AD Joe right yeah of course so I
know I just threw a ton at you you know we went over look alikes
interest you know managing bulk accounts or both campaigns at the same time
manual bidding creating ads really quickly page post dark posts the video
maker the 3-minute campaign launch for Shopify
how you can run this for your e-commerce business your app business your agency
your affiliate business and so on and so on I know
there’s a ton so I mean really I kind of want to invite you if if you are
struggling with scaling your facebook ads because of time or conversion costs
book a demo below will show you inside of AD show and exactly how it’s going to
work with your specific business like I said if you’re running any Facebook ads
ad shows absolutely gonna crush it for you so you don’t take twenty minutes
jump on a call with either me or somebody on my team and we’ll walk you
through the exactly the full platform how it’s gonna work for your business
and how you’re absolutely gonna crush it so there should be a big button below to
do that now and you can book that and from here I just want to like show off
some some cool results some little case studies the people who are crushing it
and all that good stuff so with AD show we were able to grow stores Shopify
stores from a couple hundred dollars a day so this is one store and you can see
you got up to twenty four thousand dollars per day why because we were able
to find the perfect audience and the perfect copy that resonated perfectly
with them and then the perfect video to go with that because we test it every
single day new element new element new I’m gonna every single day we got two
three percent better two three percent better over the course of 30 days you
see what happens right so absolutely crushing with the Shopify process and ad
show here’s Chris who’s super pumped he’s like day two of using that I
created a ton of different look-alikes I created a hundred different ad says just
like that long story short he said I am blown away I have never seen an ROI like
this before so don’t you want to see an ROI that you’ve never seen before right
like that’s the whole goal here is to be able to test so quickly that you
absolutely crush it now a little example of mobile apps if you run into mobile
apps like ad show helped us get over 25 million downloads in the App Store
published on a bunch of blogs and you can see the bottom right here I
highlighted this because this is the cost per mobile app install and we
typically you know clients that come to us and say hey we run our mobile apps or
can we use add chill they typically see two to three times better results now
the reason I highlighted this below because that those screenshots 69 cents
our iPad installs and 44 cents our iPhone installs now if you’re in the
industry you know iPad installs are more expensive iPhone installs are a little
less expensive but the point here is this is
in a niche where competitors are spending up to $10 upwards of $10 per
install and we’re paying 44 cents 69 cents
why how because we find the perfect combination of the perfect audience the
perfect creative plus the perfect copy because every single day we’re launching
new ads with AD chill so make sure to book your demo below if you are you know
running Facebook ads and you want to absolutely crush it
here’s Deon he he jumped into the group just the other day new ad show user and
he said once this app catches on people will be buying it like ice cream in the
summer mark my words on this I’m rarely wrong
on apps take it from the laziest man in Econ and I know Deon absolutely crushes
the shopify ecommerce game so it’s pretty cool to hear that I hear that
from him but uh you know take it from him he’s using it out absolutely
crushing you can book a call below and yeah let’s get started now like I said
it’s not just for EECOM or apps you know this is some lead gen so if you have an
agency or you know you trying to set up consulting calls or coaching calls
whatever it might be like I said I’d show works wonders for all Facebook ads
because it finds the perfect audience perfect creative and the perfect copy
combines them and you crush it right that’s the element of any winning
Facebook ad you can see this is one day of calls that are set up all day long
and this is what the calendars look like every single day so if you need people
to book calls or make appointments you have to be using ad Joe for your
Facebook Ads so there still should be a button below where you can book that
free demo now let’s just check out some more success you know the guys over
Jonathan and Bridgette over away or truths they said being a team of to time
is always thin ad show solves a bunch of problems we used to have with Facebook
ads it helps us create a ton of interest and look like audiences that we would
have never tested before and that makes sense right
then launches them in seconds which used to take us hours we’ve been able to
dramatically drop our CPC with these new audiences we also love being able to
create videos quickly inside of AD show instead of having to create them
manually the only thing I wish that I had ad show during the holiday season
though the only thing I wish is that I had had children the holiday season
I chose a must for anyone running Facebook at school thanks to Jonathan
and Bridget that’s nice a little comment there I know they were absolutely
crushing it with ad Joe and you know they’re right on so I’m really excited
to see all our clients just dominate during holiday season because they’re
gonna be able to find so many profitable ads now Robert also said you know I’ll
try not to read this whole thing but he said before I used to create weight I
used to spend way too much time creating ads before the video creator has helped
me from stealing videos so if you have they’re stealing videos you know you can
use our video creator to launch ads really quickly and he said they find the
interests inside of ads are extremely valuable as well and then just some
results from another client of ours is using ancho to absolutely crush it so
you can see people are absolutely dominating with ad showed you can book a
call below and you know we’ll stop here with Dean I could go on for hours if you
have any questions we’ll answer them in in the demo call but he said until we
started using heo we were having a problem we’re having to use multiple
apps plus a lot of manual work to manage ads and we run a lot of them now that
we’ve gotten the hang of things took about an hour we’ve cut what took hours
down to about 15 minutes so that’s awesome
you know a chill is changing the way people run their businesses imagine
you’re spending a couple hours on Facebook Ads or maybe more and you can
cut that down you know to 15 minutes 10 minutes whatever you know there is a
little bit of a learning curve to add show of course it’s a really really
in-depth piece of software but Dean was able to learn it in one hour and the
cool thing is as we walk you through everything we have onboarding calls and
like I said we’re not a huge we’re not a huge company that you know we don’t
really listen to people we’re there for you that anytime you do have a question
we answer it you know whether it’s making a video or text whatever we’re
there to help you crush it so guys if you are struggling with scaling your ads
because of either time or conversion costs you can book a demo below we’re
gonna walk you through the entire back end of AD she will show you exactly how
it looks and all that good stuff you could have any questions you have we’ll
answer them for you and we’ll show you exactly how ad shows
gonna work for your specific business as I mentioned it doesn’t matter what type
of Facebook ad you’re running ecommerce people are crushing it drop shipping
people are crushing it mobile apps people are crushing it you know online
apps you Shopify apps all that good stuff consulting coaching lead gen
agencies affiliates if you’re running Facebook Ads
you will crush it with AD show please do let me know me or
my team know inside of the during the call if you have any questions we’ll
answer them all for you I’m gonna hop off here because I know this is getting
a little long but thank you so much for sticking around to this point and and
learning a little bit about AD show I hope you can see the value that it will
bring to your business like I said multiple times we’re here to
help if you have any questions bring them to the call ask him in the group
and yeah I’ll talk to you soon all right bye

One comment

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