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Responsive display ads to be rolled out to all Google advertisers – Digital Minute 18/09/18

Responsive display ads to be rolled out to all Google advertisers – Digital Minute 18/09/18


Hi, I’m Peter and on this episode of Digital Minute, we’re looking at Google’s roll out of responsive display ads for all its customers. Responsive display ads will soon become the default format making it easier to serve the most relevant assets from across an inventory. Advertisers can upload up to 15 images, along with 5 headlines, 5 descriptions and 5 logos and leave the rest to Google’s machine learning to test different combinations and show the ads that work best. Google says it will be save time and offer a broader reach, as the ads can be resized to fit most inventory, including native banner ads and dynamic text ads. They’ll also support dynamic remarketing where ads will be graded as “Learning”, “Low”, “Good” or “Best” so you can double down on your best performing assets. If you prefer, you can still keep full control of your ads, but with reports of a 3 fold increase in sales compared to standard image ads it’s definitely worth investigating. Keep your eyes peeled on our blog for our thoughts once the initiative goes live. Thanks for watching, I’m Peter Adams, and that was your Digital Minute.

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