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Social Media Advertising

Social Media Advertising


Social media advertising isn’t just a buzzword
anymore. It’s an amazing driver of leads and sales. Facebook, Twitter, and other social networks are filled with hundreds of millions of active consumers. Why wouldn’t you take advantage? Paid social is very different from any other
form of advertising, mainly because of how the ad is displayed. It appears as native
content to the social medium A Facebook ad will look like a Facebook post. Therefore, they’re a lot less disruptive and generate much higher engagement. In fact,
paid marketing ads on Facebook have over 8 times the click rate than regular web ads. Not bad eh? Paid social is a great opportunity for your
business for 2 main reasons: advanced targeting options and prevalence on mobile devices. Because social networks gather such a larger amount of user information, paid social is
able to target your audience in a wider variety of ways than other online platforms. In addition
to the traditional socio demographic data, social media allow you to use interest, behavioral,
and connection-based targeting methods. Mobile users are already checking social content multiple times a day on their smartphones,
Facebook being the big winner. Paid social is the best way to reach them frequently without
being disruptive, so don’t forget to design your ads with smartphones in mind! Paid social is a very powerful way to raise
awareness of your business and boost your sales. But doing it well takes a lot of time,
passion and expertise… Localsphere can help you! We love social media,
digital marketing, and local businesses. We know the key to being successful online and
can help your business stand out! Contact us, and let our team of experts design
your next paid social campaign! We will make you love this new digital world

19 comments

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