Tag: advertising

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29: Global, International and Local Marketing

29: Global, International and Local Marketing

What are the differences between global, and international marketing. Isn’t it the same thing? Personally I think that the terms get thrown around rather loosely. There are differences. International marketing simply means seeking consumers beyond one’s own borders. It could just be in one other country, where the decisions are made on an individual country […]

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Yandex and Advertising

Yandex and Advertising

The efficiency of advertising now is ten times better than what it used to be It used to be horses, now it’s more like cars When I started at Yandex, I was plagued by the feeling that I necessarily had to learn some kind of a programming language I didn’t learn any I haven’t seen […]

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Why creatives are so important for display and programmatic campaigns

Why creatives are so important for display and programmatic campaigns

Display and programmatic advertising campaigns are fantastic ways to increase visibility and brand awareness, as well as drive traffic to your website. The creatives used for the banner ads in these campaigns are crucial to their success, as it’s the ads that need to catch the attention of the user, stand out on a busy […]

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Negative Keywords List – Create A List Of Negative Keywords

Negative Keywords List – Create A List Of Negative Keywords

In this video I’m gonna show you a really easy way to find negative keywords now since keywords are just the language of the market negative keywords are simply when people put specific words in their keyword search that cause them to essentially disqualify them from being really the audience you’re after and there’s a […]

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How to Track Facebook Ads in Google Analytics [Using URL Parameters]

How to Track Facebook Ads in Google Analytics [Using URL Parameters]

Hey everyone. This is Sandeep here from 99signals. In this video, I’ll show you how you can start tracking Facebook ads more effectively in Google Analytics. We’ll be using something called URL Parameters to make it easier for us to start tracking Facebook ads in Google Analytics. So why do we need to use URL […]

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Essential Media Terminology and Concepts – Laredo Group

Essential Media Terminology and Concepts – Laredo Group
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AdButler – Tracking Clicks in AdButler

AdButler – Tracking Clicks in AdButler

Hey everyone, it’s Liam from AdButler here today with a video on third-party click tracking. Specifically, I’ll be going over how to implement click tracking to a third-party creative or ad-tag, how to get click tracking working with an HTML5 or custom HTML banner, and how to go the other way and implement a third […]

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NSA 135 Self Serve Ad Platforms

NSA 135 Self Serve Ad Platforms

(accordion music) – [Rachyl] Welcome back to the Nail Social Academy. I’m Rachyl Jackson, Social Ads Manager at Nail Communications. – [Jess] And I’m Jess Bachman, Digital Strategy Director. Today we’re gonna dive into the many, many, many self serve ad platforms available to your brand. When you first think social your mind might automatically […]

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26: Planning for a trade show Part 1

26: Planning for a trade show Part 1

Trade shows involve considerable marketing and planning including space rental design and construction of the displays the trade show displays, I went to a science fiction convention at the Los Angeles Convention Center last year. I met Darth Vader. Those shows don’t often use extravagant booths. In most trade shows, participating companies must invest a […]

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Optimize Your Online Advertising

Optimize Your Online Advertising

In marketing, you’re always looking for the best ways to generate qualified leads. We’re going to use Tableau to see how our online ads are performing. We’re looking at 6 months of online ad data for a fictitious bank. The data is similar to what you would export from Google Adwords or Microsoft Ad Center. […]

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