Tag: advertising

Articles, Blog

How great leaders inspire action | Simon Sinek

How great leaders inspire action | Simon Sinek

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, they’re more innovative than all their competition. And yet, they’re just […]

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Articles

Google: Growing the Display Advertising Pie

>>SUSAN WOJCICKI: Google is known for creating a relevant and useful search advertising system. But as a user, you also see display advertising everyday. As you browse the web, you see videos, images, Flash and all kinds of other interactive ads. They dynamically connect users to large and small businesses that offer products, services and […]

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SEMrush Overview Series: Competitive Research toolkit

SEMrush Overview Series:  Competitive Research toolkit

Hi there! This is SEMrush. In a series of videos, we’ve been going through various parts of our comprehensive and powerful suite – SEO, Content Marketing, Advertising and Social Media. And now it’s time to introduce you to Competitive Research, an overarching set of tools that helps you build a bigger picture of the competitive […]

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21: How to Write a Press Release Part 1

21: How to Write a Press Release Part 1

Are you the new public relations manager assistant ? I am . Are you a PR manager? I’m actually one of the brand managers, but I worked in PR for 10 years. Oh, wow. So I’m here to tell you everything I know about a good press release. Oh, great. I could really use any […]

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19: How to Solve a Distribution Problem

19: How to Solve a Distribution Problem

We need to talk about this distribution problem. The retail shops are losing money and asking for discounts. It’s got to stop. I think we need to start looking at other forms of distribution channels for the product. Our target market doesn’t want to go to a warehouse to buy our product. Fine, then why […]

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Bing for B2B [QTT #5]

Bing for B2B [QTT #5]
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How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway

[This talk contains graphic language Viewer discretion is advised] So, this is the first and the last slide each of my 6,400 students over the last 15 years has seen. I do not believe you can build a multibillion-dollar organization unless you are clear on which instinct or organ you are targeting. Our species has […]

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How does CPC bidding work for Google Hotel Ads?

How does CPC bidding work for Google Hotel Ads?

This video covers how you can use cost per click or CPC bidding to bid on your Google Hotel Ads. Let’s start with some reasons why you might choose to use cost per click bidding. CPC bidding lets you specify the most you’re willing to pay for a click on a Hotel Ad. Then you […]

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MBA, advertising course

MBA, advertising course

there have been a lot of useful and well-known marketing models over the years like the four piece of product place price and promotion these helped with the positioning of your company and message and while they’re great its strategically positioning your go-to-market strategy they don’t usually talk to the specific steps of how to […]

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Amazon Christmas advert 2018 – Michael Jackson Can You Feel It

Amazon Christmas advert 2018 – Michael Jackson  Can You Feel It

Amazon Christmas commercial 2018 Song Michael Jackson – Can You Feel It If you look around? The whole world is coming together now Can you feel it, can you feel it, can you feel it Sing out loud Because we want to make a crowd Woman: Alexa, turn on the lights. [cheering] Feel it in […]

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