Tag: ppc

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29: Global, International and Local Marketing

29: Global, International and Local Marketing

What are the differences between global, and international marketing. Isn’t it the same thing? Personally I think that the terms get thrown around rather loosely. There are differences. International marketing simply means seeking consumers beyond one’s own borders. It could just be in one other country, where the decisions are made on an individual country […]

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Bing Ads partner DyGen shifts client digital campaigns into overdrive

Bing Ads partner DyGen shifts client digital campaigns into overdrive

We are DYGEN Digital, and we’re a subsidiary of our full-service automotive advertising agency called Moore and Scarry Advertising. We’ve been in business since 2002. We are the largest Tier 3 automotive exclusive agency in the country. What’s always separated us from everybody else is the fact that we’ve always embraced digital and we were […]

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PPC Management Manchester Get the most out of your adwords account with Free audit

PPC Management Manchester Get the most out of your adwords account with Free audit

Hello, my name is Reed and I am going to help your company get the most out of Google AdWords. If you are looking for a pay-per-click management company, Pinnacle Internet Marketing can help you. They are a Google AdWords partner agency who will help maximise your results from AdWords. Contact them today to see […]

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Google and CPC Strategy Pt 1: ISO Campaigns

Google and CPC Strategy Pt 1: ISO Campaigns

Christina: Hi my name is Christina Berry, and I’m an Agency Development Manager on the Google Agency Team based in Mountain View Headquarters. Today I have the pleasure of welcoming Lew Brannon, Senior Paid Media Manager at CPC Strategy, one of our valued agency partners based in San Diego. Thank you for joining us today […]

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Bing partner JumpFly makes it rain for clients in the Windy City

Bing partner JumpFly makes it rain for clients in the Windy City

[MUSIC] JumpFly is located in the Chicagoland area, we have about 350 clients. And we cater to everything from little local plumbers all the way up to huge ecommerce companies. Take care of everybody in between. We only do paid search, no SCO, nothing else. We help about 300 to 400 clients. And mostly small […]

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Why creatives are so important for display and programmatic campaigns

Why creatives are so important for display and programmatic campaigns

Display and programmatic advertising campaigns are fantastic ways to increase visibility and brand awareness, as well as drive traffic to your website. The creatives used for the banner ads in these campaigns are crucial to their success, as it’s the ads that need to catch the attention of the user, stand out on a busy […]

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Negative Keywords List – Create A List Of Negative Keywords

Negative Keywords List – Create A List Of Negative Keywords

In this video I’m gonna show you a really easy way to find negative keywords now since keywords are just the language of the market negative keywords are simply when people put specific words in their keyword search that cause them to essentially disqualify them from being really the audience you’re after and there’s a […]

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26: Planning for a trade show Part 1

26: Planning for a trade show Part 1

Trade shows involve considerable marketing and planning including space rental design and construction of the displays the trade show displays, I went to a science fiction convention at the Los Angeles Convention Center last year. I met Darth Vader. Those shows don’t often use extravagant booths. In most trade shows, participating companies must invest a […]

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What is Display Marketing?

What is Display Marketing?

Hi everyone, it’s Amy from AM Marketing. In this video we’re going to be talking about Display Marketing. Now it may be something that perhaps your agency has said to you, you’ve heard a speaker talk about it or you’ve read a little bit about it online. But what is display marketing? In this handy […]

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SEO vs. SEM: What’s the Difference and Why You Should Care

SEO vs. SEM: What’s the Difference and Why You Should Care

The difference between SEO and SEM is simple. SEO or Search Engine Optimization is the practice of optimizing content to be discovered through a search engine’s organic results. And SEM or Search Engine Marketing, is traditionally SEO plus Pay-per-click advertising, but some people just look at it as PPC today. Now, you might be thinking […]

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